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Wordhampton Public Relations free download - QuarkXPress, GenoPro 2011, Publish-iT, and many more programs. Find and compare top Public Relations software on Capterra, with our free and interactive tool. Quickly browse through hundreds of Public Relations tools and systems and narrow down your top choices. Filter by popular features, pricing options, number of users, and read reviews from real users and find a tool that fits your needs. A valuable tool in trying to secure media coverage is an editorial calendar.This is a list of planned stories for upcoming issues in magazines and newspapers. Advertisers use them to decide which issues to place their ads in, and public relations professionals use them to know when to pitch specific outlets and with what angle. That's what Contactable promises. The tool uses machine learning to analyse what journalists like to write about and help you build relationships with them. With over 3,000 publications, 50,000+ journalists and more than two million articles explained – you're bound to discover relevant PR opportunities. Completely free. PR tools to perfect.

The PR professional has many tools in his toolbox, but most would agree that one of the most valuable public relations tools is the press kit.

Somewhat elaborately designed, the press kit is a compilation of thorough background information on your client along with information and photos relating to the product or service to be publicized. When done correctly, it gives the media representatives an appealing presentation of the information they will need for the story.

Building a Dynamite Press Kit

There are six main components to an effective press kit:

1. The Cover
You’ve always heard, “Don’t judge a book by its cover,” but if the general population followed that rule, Fabio would never have attained the celebrity status that he enjoys. The cover of a press kit, a pocket folder that contains the slicks, brochures, and pictures to be presented, should be graphically, albeit professionally, designed to set it apart from the myriad of press kits that inundate an editor’s desk.

2. Backgrounders
Backgrounders are information sheets on the background of the company and management team, the products and/or services offered by the company, and any new products and/or services being offered.

3. News Releases
The kit should contain a news release on each new product/service being offered.

Preparing an effective news release is an art in itself. Its purpose is the dissemination of information in ready-to-publish form. The data in the release should be newsworthy and timely.

The main facts must be stated succinctly and accurately in the opening paragraph so they can be quickly recognized by the editors. There is a generally accepted format for an engaging release:

• It should be on plain 8½ -by–11-inch paper.
• Your company name, contact name, address, phone number, fax number, and email address should appear in the upper left-hand corner. The phone number you provide should be for a real person who can either provide accurate information or can transfer the caller directly to you or another well-informed individual.
• Directly below your contact information should be the words “For Immediate Release.” If there is a time restriction, state the desired time as “For Release at 5 p.m. EST May 5.”
• Leave two inches of space before the body for the editor to make notes.
• The most important part of the press release is the headline. If the headline doesn’t catch the reporter or editor’s attention your release will go straight to the shredder.
• Begin the text with a clear, concise summary with timely, relevant information.
• The news release should be doubled-spaced with a 1.5-inch margin.

4. Brochure
The brochure should be approximately six pages, full color, on quality paper with information about the company and its products/services.

5. Black and white photos of the major products of the company.

6. Color slides of the new products being publicized.
Of all of the public relations tools you will use, the ability to put together a dynamite press kit will get you results that will set you apart from your contemporaries.

Dennis Wilcox, Phillip Ault, and Warren Agee. Public Relations Strategies and Tactics, 5th Ed. (New York, Addison-Wesley Educational Publishers Inc., 1998

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Working within the PR industry since 2014, my team has spent over one million dollars on PR tools.

The cost for these sometimes necessary tools goes up every few years – and so does the average cost for a PR firm. Many small businesses are unable to find budget for PR work

The majority of the tools I use for PR outreach, campaign management, analytics and data analysis are custom built. However there are many free PR tools that I rely on.

These tools are strong enough to take the place of a full PR agency. This free PR tool stack will charge your DIY PR campaign to compete against the biggest brands.

AnswerThePublic

Although they have recently strayed away from their homepage mascot – AnswerThePublic will always remain in my PR stack. ATP is a free consumer insight tool that pulls in all the ways people are searching for answers around your target topic.

Great for: Content ideas, planning, insights, publicity, media relations, branded and owned media and influencer relations.

Bit.ly

Using URL shorteners on all links in your PR campaign gives insight on click through rate and total opens on all URLs. Bit.ly and shortened URLs in general will help you understand the success of media coverage and give you more characters for your social media updates.

Great for: Branded media, owned media, analytics, PR measurement, social media

Buffer

Buffer is a really easy to use social media management and scheduling tool. The built in analytics and dashboard, gives a great starting point for your free PR stack.

Great for: Social media management, content calendar, brand promotion

Buzzsumo

Use buzzsumo to see the top performing content for any keyword or website. This is helpful in identifying content opportunities and building your outreach list of journalists that are already covering your targeted industry. There’s no reason to reinvent the wheel – brainstorming new angles for your PR campaign or finding new journalists or influencers to work with is very easy with buzzsumo.

Great for: Content strategy, influencer marketing, media list building, outreach

Canva

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Canva’s slogan is ‘Design Anything’, and I’ll tell you – they are not lying about that. I have used Canva to design everything from trade show booths, business cards, proposals, social media updates and more. There are paid options for certain design and add-ons, but you will be able to get the majority of the graphic design work for your PR campaign done using only Canva.

Great for: Social media, posters, presentations, branded graphics, blog imagery

Datawrapper

If you are looking to build a TON of links to your PR campaign – while ALSO making your outreach list of sites more beautiful – datawrapper will be your go-to. Datawrapper’s free option will make your data beautiful and interactive. It’s a win-win when your PR outreach will help make the internet more beautiful.

Great for: Charts, tables, maps, turning your campaigns research into a magnet for PR coverage and links.

Editorial Calendar

Newly added to my free marketing stack – Editorial-Calendar.com pools together content calendars from many of the top publications. To truly get a sense of how powerful this tool is, take a look at the below.

If I was looking for PR coverage for Food & Beverage Lifestyle I can easily filter through the publications that are running stories that make sense to my brand. Imagine with one simple search you can perform a targeted outreach campaign to Edible NY, NY Magazine and NY Times – all through one simple + free portal!

Great for: Outreach, long form PR leads, relationship building, media lists

Google Alerts

Step #1 for a PR campaign should be setting up Google Alerts for all variations for the brands name. Google Alerts sends you an email as frequent as you like anytime a website publishes news about your brand. Anytime your brand is mentioned, but not linked to; you can email these sites for a link back to your site. You can also put in alerts for your competitors. This allows you to get a daily update of all events in your industry.

Great for: Brand monitoring, outreach, competitive analysis.

Honorable mention for the entire Google Suite of products. I only list Google Alerts here, but a free PR stack definitely can’t be without: docs, sheets, search console, google analytics and google trends.

HARO (Help a Reporter Out)

Establishing expertise and authority in your PR campaign comes easy when using HARO. With HARO we are able to directly connect with journalists who are putting together stories, and are seeking expert commentary to source within the content. If you monitor HARO closely you will find dozens of high quality opportunities each month for PR placements and a link.

Great for: Reactive media, expert commentary, link building, relationship building, press

Free HARO Alternatives: Qwoted

Trello

There are many task management tools on the market, but Trello is my favorite out of the box and completely free solution. Trello’s design and interface are very intuitive and feature a drag and drop functionality to prioritizing and keep track of work in progress. Being able to share files within your Trello group – allows me to not bother with services like Dropbox anymore.

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Great for: Task management, campaign progress, file sharing, internal communication

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Did I miss a great free Public Relations tool to add to the free PR tool stack? Are you unable to afford a PR Agency and are looking for free PR help?

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Contact me on Twitter to learn how to automate a completely free DIY PR campaign that will help you compete with top brands!